Top 9 Website Designing Errors You Should Never Commit

Does your business have a robust online presence? If your response is in the negative, you are probably passing up the chance to connect with a large number of qualified, prospective buyers. Most (if not all) of your business rivals are present on the web, and you need to follow suit, to stay in the competition. There are certain basic errors that you should steer clear of, while designing your professional website. We will focus our attention on some such crucial errors in this article:

• Making your website ‘top-heavy’ – A large number of heavy animated banners and flash content in the top-section of your web pages can make the overall site notoriously slow to load. Avail of the services of any good SEO company Kolkata, to find out how ads should be positioned on your website. Stay away from all elements which can adversely affect your website’s speed and performance.
• Not having a proper sitemap – In addition to a search box, you should also have a HTML sitemap in your website, to enhance user convenience. People on the web are not likely to be patient, and the sitemap will be able to guide them to the pages/sections of your website they are interested in – quickly. You also need to have a XML sitemap, for the search engine bots.
• Having complicated navigation features – Don’t try to show off your mastery over advanced web designing, by having a host of hidden tabs and animated menus on your website. Visitors would not stay on your pages, if they find the navigation scheme confusing. Have properly defined menu bars, links and buttons – and clearly indicate where each of them leads to.
• Not choosing the right theme – If you are planning to launch an ecommerce portal, trying to use a Wordpress theme for it would be a folly. Wordpress is suitable for blog websites (mainly), and you should be looking to use either the Drupal, or the Joomla theme. Don’t simply assume that, the more expensive a website theme, the better it is likely to be. Avail of the services of a good SEO company in India, to help you determine the best theme and layout for your business website.
•  Not having a blog section – Websites with regularly updated content are viewed to be of ‘high-quality’ by Google – and having a dedicated blog section significantly helps in this regard. Refresh the general text content on the other pages as well (except the static pages). To become popular, your website should have a dynamic air about it!
• Choosing wrong font colors/styles/sizes – Make sure that visitors never have to strain their eyes, while trying to go through the stuff present on your website. Find out from the SEO company in Kolkata you have hired, about the ideal font styles and color schemes for your pages. You can take a look at your competitors’ websites, for reference.
• Not putting ALT tags for images – You should have appropriate, engaging pictures and videos on your website, to retain visitor interest. However, such media content cannot be ‘read’ by the search engine crawlers. This makes it essential for the SEO company India to prepare keyword-focused ALT tags, for all such images and videos.
• Not having social media widgets – Inclusion of Facebook, Twitter, LinkedIn, Google Plus, and other social media widgets should also feature in your overall web designing plans. Of course, you also need to prepare and maintain engaging, regularly updated social media profiles for your business.
• Not having a responsive design structure – For connecting with the increasing number of mobile internet users, you need to make your website designs fluid and device-responsive. Make a list of the popular mobile handset models, tablets and other portable objects that are used for accessing the internet, and make sure that your web pages are properly accessible on each of them.

Availing of the services of a proficient SEO company in India would be instrumental in ensuring that your website design plans are in keeping with the latest search engine algorithms. Don’t commit the above mistakes, fix broken links (if any) – and make your website really attractive, informative, and user-friendly!